Macro Market View: Baby Monitors
This dashboard shows the total addressable market (TAM) for baby monitors and compound annual growth rate. It also show search traffic trends, and brand recognition.
Private Brand View: Owlet Baby Care
This dashboard examines the privately held company Owlet. It covers social media metrics/sentiment, digital ad spend, and keyword competition.
Public Brand View: Cision
This dashboard covers similar metrics to those of the private dashboard, plush financial metrics published via the SEC.