Macro Market View: Baby Monitors

This dashboard shows the total addressable market (TAM) for baby monitors and compound annual growth rate. It also show search traffic trends, and brand recognition.

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Private Brand View: Owlet Baby Care

This dashboard examines the privately held company Owlet. It covers social media metrics/sentiment, digital ad spend, and keyword competition.

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Public Brand View: Cision

This dashboard covers similar metrics to those of the private dashboard, plush financial metrics published via the SEC.

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Brand Damage Control: PG&E

This dashboard was built during the October 2019 mass power shutdowns throughout California. It gathers a pulse from social media based on negative sentiment and which Tweets are trending.Report_2019100620191104 (3).png