OKR

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Objectives and Key Results. OKRs are a component of an overall enterprise performance management (EPM) program. Objectives are qualitative goals, and key results are quantitative measures of success. OKRs are strategic in nature and should be created in sparing manner. An organization should only a handful of OKRs; each of which having one objective and 2-3 key results per objective. As an example: one objective could be “improve profitability” while KR #1 could be “raise top line revenue by 20% quarter over quarter” and KR #2 could be “lower operating expense by 5% month over month.”

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