TMS
January 19, 2020 By David Torre
Tag management system. Also known as “tag managers.” Modern websites tend to load multiple JavaScript routines. Some scripts load from the site itself (“first-party” locations) and others from remote sites (“third-party” locations). Having to alter code every time a script needs to be added or removed would be cumbersome, so a TMS is a “super tag” which loads others tags on-demand. The TMS is typically managed via a simple web user interfaces, and marketers or website admins can point-and-click through the management of adding and removing tags.
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