Bridging the gap between outbound sales, customer success, inbound digital marketing, brand marketing campaigns means coalescing cross functional programs (such as lead generation and marketing attribution) among different teams and tech stacks.
The martech landscape boasts over 7,000 applications, and is expected to get even larger over time. Meanwhile, CMOs and chief revenue offers wonder whether they’ve made the right investments, and whether their technology stacks are future-proofed.
Pulling together operational ESPs, DMP/CDP platforms, and ad tech stacks requires a holistic approach; especially when analytical metrics need to be captured across multiple systems. This simply will not happen without an overarching strategy and roadmap, and Center Mast has done exactly this for some of the largest and well-known brands in the world.