How CIOs and CMOs Can Work Together to Drive Innovation
The CIO and CMO are two essential cogs in the wheel of corporate innovation. When they work together, they can create a powerful engine for change. Here’s how these two executives can join forces to drive innovation in their organizations. Historical tension between IT and marketing The CIO and CMO relationship can be strained at […]
Why CIOs Should Be Marketing IT
CIOs need to demonstrate IT value The role of the strategic CIO is increasingly important to an organization’s success. As businesses strive to become more digital, the CIO must be able to demonstrate the value of IT in order to secure budget and resources. In addition to budget, the perception of IT value is equally […]