Enterprise software providers love to talk up their platforms, but can they actually deliver on their promises? It may be time for a reality check.
A single enterprise may own hundreds of SaaS applications; each with a particular spend and risk posture. Without a strategy, this sprawl will only continue to worsen.
Conventional wisdom asserts that all executives are extremely busy, and never have the time to digest the details. Yet trimming the communications “fat” is likely doing more harm than good; for both you and your superiors.
Digital advertising and targeting aren’t going anywhere. We simply need to be more transparent and responsible in the handling of personal data.
How the combination of a software asset management (SAM) tool, coupled with clearly-defined processes and standards, can potentially save millions of dollars in wasted enterprise software costs. Music from filmmusic.io. “Beauty Flow” by Kevin MacLeod. License by: CC. https://centermast.com/wp-content/uploads/2019/12/managing-saas-sprawl.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Spotify | …
Customer data surrounds us. The digital marketplace has made it easy to gather insights into user demographics, online behaviors, transaction histories, customer feedback, contact info, and more.
Most strategic plans fail. Here’s what you can do to increase your odds of success.
A 360-degree view of the customer lifecycle is both more possible today than it ever has been and more critical.
Information technology leadership is now the driving force behind most companies’ strategies. Nowhere is this truer than in the tech industry. If you’re a technology leader, these four information technology leadership tips will help you thrive in your career.
There are hundreds of thousands of business consultants, but not all of them will shoot straight with you. A true business advisor will help you face hard truths, tell you what you need to know, and build you a roadmap for the future. Here are a few things your business advisor isn’t telling you.