4 Ways Customer Data Can Inform Your Business Expansion Strategy
Customer data surrounds us. The digital marketplace has made it easy to gather insights into user demographics, online behaviors, transaction histories, customer feedback, contact info, and more. The majority of enterprise data comes in through three methods: Asking customers directly (often via forms and fillable fields) Indirect tracking of customers (such as clicks, time-on-page, purchase […]
4 Information Technology Leadership Tips You Should Be Using Today
Information technology leadership is crucial for aligning IT with core business objectives. When talking about leadership in IT, you’re typically talking about Chief Information Officers, Chief Data Officers, or Chief Digital Officers. Whatever the role, IT leaders are no longer just operators of technology. They must now work to orchestrate how technology helps to achieve […]
Digital Transformation Pitfalls
What is Digital Transformation? What is digital transformation? Some may say a cliché. In my opinion, transforming an enterprise is all about building or improving capabilities in order to capitalize on business opportunities. Transformation examples include modernizing legacy IT infrastructure, democratizing corporate data to gain actionable business insights, or automating manual processes. Although transformation isn’t […]
3 Ways IT Can Ease Turnover Impact
With business demand outstripping workforce supply, The Valley has become a candidate’s market; a fact each and every worker knows very well. Free meals, unlimited vacation, and daycare are just some of the perks employees have now come to expect as standard fare when workers hold all the cards. Yet with so many companies offering […]
Enterprise Architecture’s Funeral
Business has changed radically in the past twenty years, and many would argue that the discipline of enterprise architecture simply hasn’t kept up. Consequently, the key to building your next successful enterprise architecture practice may lie in redefining EA entirely. As seen with so many other processes, enterprise architecture must also evolve. Project management underwent […]
Why Your Company Needs a Roadmap
Is your company on a planned trajectory for growth, or are your business units pulling you along for the ride? The Pitfalls of Unplanned Technology Growth An enterprise is a lot like a garden. Different applications represent the various vegetation, and data represents the rich soil on which everything depends. There are also those pesky […]
Avoiding Technology’s Arranged Marriages
Technology decisions need to be made quickly and by a limited number of decision-makers in order to maintain agility. Yet in a world where technology is everywhere, authoritarian decision-making can create forced relationships resulting in negative consequences for moral. In this article, I’ll demonstrate ways to support or critique a solution while maintaining both speed […]
Why Your Decentralized Data Practice Isn’t Scaling
The Rise of Departmental Analytics Nobody likes to be beholden to others. After all, it feels good to be empowered; to get things done on your own. The ability for virtually any business user to stand up a cloud application has resulted in an enormous sprawl of SaaS software, and those apps all contain silos […]
3 Simple Steps to Build a Successful Customer 360 View
The Customer 360, Explained A 360-degree view of anything simply means taking a full, comprehensive view of the subject area in question. For example, a manager may ask her employee to complete an “employee 360 review” which would encompass feedback via the employee’s staff from below, the employee’s horizontal peers, and perhaps a superior or […]
Automating Enterprise Architecture
Delivering faster. Saving money. Building new business capabilities. These are value points that make enterprise architecture more relevant than ever. Yet delivering EA at today’s breakneck pace of business requires automation. Here are two ways to do just that. EA’s Slow Pace For many organizations, enterprise architecture is still viewed as a governance process or […]